go subaru and go lesbians – just moving along like everyone else

jumpingjacktrash:

variablejabberwocky:

raisedbyhyenas:

xenagabrielle-af:

actual ad from when Subaru was marketing directly to lesbians in the 90s

#is this real

yes! here’s an article about subaru marketing directly to lesbians

This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru. […] Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.

If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians—and did so at a time when few companies would embrace or even acknowledge their gay customers.

#it took me a little bit #it’s the fucking license plates

and the tiny pride flag bumpersticker

and even the “red&blue gays” thing with the car colors

joke’s on the straights, subarus are fucking indestructible. i have a hybrid now bc seebs wanted one, but generally i’ve had subarus since i was 16, when my dad bought a junked powder blue 1984 subaru 4wd wagon, had it towed to our yard, and told me, “if you can fix it, you can have it. otherwise i’m breaking it down for parts.”

i fixed it. i drove it until like 1992. it was easier to fix and more robust than any other car i’ve been under the hood of. it was better off road than some trucks i’ve driven. it handled the cold better, was about even with overheating when gridlocked on a summer highway, and never gave me problems with condensation in the fuel or brake lines the way some other cars have when it’s humid or they’re drenched from heavy rains or driving through shallow water.

hell, i once drove that wagon through a storm runoff puddle that turned out to be up to the top of the wheel wells, and it powered on through. i hit a patch of black ice and steered the skid into a window-high snowbank to avoid spinning into the opposite lane, and the only problem i had backing out and getting underway again was the fact that the car was full of screaming freshmen at the time.

er. so what i am saying is. i’m a car nerd. and super gay. and it’s cool of subaru to appreciate that.