dweeb-town:

concept: a hockey bro whose last name is “sweet” so his teammates call him “sweetie” and “sweets” and they kind of lean into it and start to call him “sweetums” and “sweetheart” and “sweet cheeks” and “sweetie pie” and eventually they forget where it started and just refer to him with terms of endearment like “babe” and “honey” and “cuddlebear” and it gets kind of out of control