These pervasive exhortations to individual action — in corporate ads, school textbooks, and the campaigns of mainstream environmental groups, especially in the west — seem as natural as the air we breath. But we could hardly be worse-served. While we busy ourselves greening our personal lives, fossil fuel corporations are rendering these efforts irrelevant. The breakdown of carbon emissions since 1988? A hundred companies alone are responsible for an astonishing 71 percent. You tinker with those pens or that panel; they go on torching the planet. The freedom of these corporations to pollute – and the fixation on a feeble lifestyle response – is no accident. It is the result of an ideological war, waged over the last forty years, against the possibility of collective action. Devastatingly successful, it is not too late to reverse it. The political project of neoliberalism, brought to ascendence by Thatcher and Reagan, has pursued two principal objectives. The first has been to dismantle any barriers to the exercise of unaccountable private power. The second had been to erect them to the exercise of any democratic public will. Its trademark policies of privatization, deregulation, tax cuts and free trade deals: these have liberated corporations to accumulate enormous profits and treat the atmosphere like a sewage dump, and hamstrung our ability, through the instrument of the state, to plan for our collective welfare.