orestian:

the simple truth of the matter is that it’s not enough to be correct. it doesn’t matter that the things I say are true and the things my enemy says are false. that, on its own, is not and has never been and will never be enough to convince anyone of anything. you have to be able to sell it. that’s just how human beings work. you can despise that fact all you like, but it’s how things work, and if you genuinely want truth to win against falsehood you don’t have the room to refuse to stoop to advertising it. look up cognitive dissonance and belief disconfirmation. being proven wrong makes people cling harder to their falsehoods. you have to stop pretending that people are rational and logical creatures. if you refuse to play dirty when your enemy is rolling in dirt, you. will. lose.